Apex mobile version released, another ‘Tencent’ battle royale – they buy instagram likes
APEX M was enthusiastically received and generated a great deal of excitement in the market. Among all 145 countries/regions where the game is available on the App Store, APEX M topped free-to-play lists in 47 countries/regions, including America and Japan, and was ranked 2-10 on free-to-play lists in 46 countries/regions, including the UK, France and Germany.
This multiplayer shooter is not as well-known as PUBG among battle royale gamers and not as popular as COD among first-person shooter gamers, it doesn’t seem to be as popular, but has distinguished itself with its unique charm.
What’s so great about this “hyperactive” game?
APEX Legend was officially launched during Spring Festival 2019. Battle royale games were booming in those years, but APEX Legend was special. Without excessive promotional activity upon release, the game gained a good reputation and increased popularity among shooter fans thanks to its unique gameplay, concise sleek interactive system and intense, immersive battles.
Apex Legend takes place in the same sci-fi universe as Respawn Entertainment’s Titanfall series. In its first month of release, it grossed $92 million and had more than 50 million registered players. In April 2021, it surpassed 100 million registered players worldwide. Such a brilliant market performance laid a solid foundation for the future mobile version.
The mobile version, developed by Tencent’s Lightspeed and Quantum Studios, began its first testing last April, and in July expanded its testing to Peru, Colombia, Indonesia, Egypt and Lebanon.
Apex M is a typical Tencent game.
The most prominent features of the PC version of Apex are the varied cast of characters and “hyperactive” shooting. However, if the game is to be run on a mobile phone, there are plenty of mobile shortcuts to be added, such as automatic looting, quick looting and quick tagging.
We installed and played the public beta of the game as soon as it was released. Overall, Apex M is similar to PUBG M in terms of user interface, interactive logic and gameplay mechanics, while it feels more like COD M in terms of shooting and graphics. Apex M also bears a great resemblance to its PC version and provides a superb shooting experience and great graphics. We think the game will be a big hit if it has more optimised graphics and more differentiated gameplay content.
Apex M ad buy: 59 new creatives per day
According to data obtained by SocialPeta, Apex M started advertising on March 8, 2022, 70 days earlier than its public beta. During this period, the company released a total of 4,100 deduplicated creatives on iOS and Android promoted also by instagram, they buy likes on instagram, which is an average of 59 creatives per day to grab the attention of gamers.
The majority of Apex M’s creatives are videos, around 96% of the total number of creatives, and they mostly talk about how similar Apex M and its PC version are. The mix of the game’s trailer and in-game scenes shows just how intense and fierce the battles in the game are. All these fast-paced views and action in the creatives are meant to tell people how exciting the game is, but overall they’re not very smooth and need tweaking.
In an analysis of successful mobile versions of PC games, SocialPeta noted the following rules:
- Older users are the foundation that can be retained with classic elements
- Differentiated advertising is important for games of the same genre
There have been many successful games in the battle royale market. Although the top games have the most players, their growing popularity will also help the market flourish as a whole. Therefore, a more effective way for the game would be to focus on promoting their distinctive features to attract more players.
- Mobile gamers may prefer casual content
Compared to console or PC gamers, most mobile gamers prefer more social or casual games.