Instagram is one of the most vital social media platforms that users can find themselves
on, with it being a powerful tool when building a brand. Influencers from a number of
different interests and niches have begun to call the platform home. The Pro Gaming
scene isn’t any different. Professional gamers need to have an online presence and
strong marketing just like any other professional. Yet the platform is also a handy way to
receive and share other tips in order to increase your own skillset.
Learning New Skills
By following relevant accounts related to your favourite game or franchise, you can
receive up-to-date tips and tricks that will help to take your gaming to the next level.
Need to find a new weapon that suits your playstyle best? Then why not follow the
account of a known streamer who uses the same play style? Instagram has the potential
to provide a wealth of knowledge about your chosen interest. Connecting with this
community, through posts like these, allows you to converse more with other budding
pro gamers in the comments section. This can provide an even better way to talk shop
with other gamers and figure out where you might be going wrong with your strategy.
Building Your Brand
One of the most important aspects of becoming a pro gamer is exposure. You need to
build a successful brand which means you can promote yourself at competitions and
gather a following. This means working hard at both your gaming skills and marketing.
Luckily, Instagram has many handy tools through which you can post your edited
highlights from your online games. You could try posting the entire clip from one of your
best matches onto an InstagramTV post. If that approach isn’t up your street you can
create a more curated look at your gaming skills. The steps to making an Instagram reel have become incredibly streamlined and innovative for users. This makes it easier
than ever for gamers to edit like a pro and create dynamic and eye-catching content
which shows off their skills.
Networking
As we’ve already gone over, Instagram is great for finding communities to join. Following
the big names of professional gaming and keeping up to date with their content allows
you to create a closer connection with them. Interact with their content and make sure
you are commenting. This can make the possibility of messaging them and getting a
response back all the more real. No one is better equipped to provide tips on how to
improve your gaming skills than the legends themselves. Networking is a vital part of
building any successful brand, but with gaming? Think of all the potential good
networking can lead to when considering a partner in any duos or squad-based multiplayer battles. Most pro gamers don’t play alone, so it is best to start thinking about
who you will have in your corner now.
Finding Your Audience
Once you’ve figured out the content you want to post and the communities you wish to
interact with. Now it’s time to figure out how to target your own audience. Consider what
age range you wish you steer towards. Are you focused more on Rated R games or are
you looking to become the master of a massive accessible online platform? Instagram
has handy features which allow you to get your content seen by potential audiences.
Hashtags play an important role in getting your content on the For You page of
Instagram users. If you want to target a local audience, consider adding hashtags from
the town in which you’re targeting. Every pro gamer needs loyal fans behind them, you need your fans right there cheering you on every step of the way!
Conclusion
Instagram is one of the most powerful tools at your disposal. Consider the platform like a
game itself, one that you need to master if you wish to pass on to the next level. Social
media plugs you into the constant buzz around your industry, knowledge is half the
game when it comes to pro gaming. Don’t allow yourself to be shut away from the
massive benefits that Instagram can provide to your gaming arsenal.
